Meta-owned Instagram is copying yet one more function from TikTok. This time, it’s the flexibility for customers to play a reel at 2x velocity by lengthy urgent on the best or left facet of their display.

When TikTok first launched, movies may solely be 15 seconds lengthy. Because the years handed and TikTok rose in reputation, the social community rolled out help for longer movies. With this, TikTok launched the choice for customers to hurry up movies, as they’d been skilled to devour content material extra rapidly.

Instagram Reels additionally began off by permitting customers to put up movies that have been solely as much as 15 seconds in size. As we speak, customers can share movies which can be as much as 3 minutes lengthy. Like TikTok, Instagram desires to present customers the choice to look at extra content material rapidly with the brand new fast-forward choice.

The flexibility to fast-forward a video will increase the possibilities of a viewer truly reaching the top of longer movies, particularly for the reason that thought behind Reels is to supply customers fast, bite-sized items of leisure. This may be attributed to issues that the rise of short-form video content material could also be negatively impacting our attention spans and skill to concentrate on longer-form content material.

Provided that Instagram Reels is a direct clone of TikTok, it’s not stunning that the platform is borrowing particular options from the short-form video platform. It’s not the primary time Instagram has executed so both, as its Remix feature is a duplicate of TikTok’s Duet device.