Dell’s 2025 kicked off with a severe New 12 months’s decision: to reset its whole model id. New Dell computer systems will give attention to the “Dell” identify and remove its well-known sub-brands XPS, Inspiron, Precision, and Latitude.
Dell’s aim? It hopes that this variation will make shopping for choices simpler for newcomers to the Dell model. And it’d. However the droves of longtime Dell followers must rise up to hurry with what’s what.
Every of Dell’s laptop and desktop product strains will now fall into less complicated classes generally known as “Dell,” “Dell Professional,” and “Dell Professional Max.” These new names embody each Dell PC line you knew from years previous. (One exception: Dell has no plans to drop the Alienware branding on its gaming merchandise.) I am going to clarify beneath how the XPS and Latitude fashions of previous (and every thing else) match beneath these new model umbrellas.
Dell’s newly branded merchandise are being launched in staggered trend this 12 months. First up had been the Dell Professional 13, Dell Professional 14 Plus, Dell Professional 14 Premium, and Dell Professional 16 Plus business laptops. These had been adopted by the Dell Plus client laptop computer line, which launched in February. Dell hasn’t but issued pricing or launch timing for the successor to its XPS line, Dell Premium.
With Dell’s new computer systems adopting all these totally different names, here is tips on how to inform them aside in 2025.
The New Dell Tiers: Identical Look, Identical Really feel, New Names
Earlier than discussing the brand new Dell, Dell Professional, and Dell Professional Max—the overarching household names that Dell is adopting—it’s essential to notice that every one is additional divided into tiers denoting options and efficiency expectations. These are “Base” (which is not going to seem on the packaging, however somewhat simply as plain previous “Dell”), “Dell Plus,” and “Dell Premium.” Here is a line-by-line rationalization of how the brand new household names and tiers work together…
Unlearning Inspiron and XPS: Meet Dell Base, Plus, and Premium
The straight-up Dell laptops of 2025 would be the similar Dell Inspiron budget laptops and desktops you will have identified for years. These are thought of the Base tier of Dell PCs, although once more, you’ll not see the phrase “Base” on any packaging or promotional supplies.
That is the Dell 16 Plus 2-in-1, which was an Inspiron Plus 2-in-1 final 12 months. (Credit score: Joseph Maldonado)
Subsequent up the stack is Dell Plus, which would be the equal of the Inspiron Plus laptops we’ve gotten to know over the previous few years. These embrace normal clamshells and, in some fashions, 2-in-1 laptops. While you see them in shops and procuring on-line, these will certainly comprise the phrase “Plus” within the identify.
Lastly, the Dell Premium identify will exchange the storied XPS, maybe Dell’s best-known model identify subsequent to Latitude. This new, extra simple identify will seem when on the lookout for Dell’s highest-end ultraportable laptops and glossy desktops.
From “Dell XPS” to “Dell Premium”: See? Even the keyboard and seamless touchpad are, to this point, unchanged. Only a new identify. (Credit score: Joseph Maldonado)
New Business Fashions: Latitude and Precision Are Now Professional and Professional Max
Transferring on to Dell’s professional-grade strains of PCs, the naming conventions are less complicated. The brand new Dell Professional line covers the entire firm’s former Latitude business-PC merchandise. The Base, Plus, and Premium tiers additionally apply right here; they’ll equate, respectively, to the older, extra esoteric 3000, 5000, and 7000 classifications that Dell used to make use of, denoting higher options and efficiency as you climb the stack.
Dell’s Professional 14 Premium was a Latitude 7000 collection. (Credit score: Joseph Maldonado)
The identical applies to the brand new Dell Professional Max identify, which replaces the Precision workstation identify you could have grown used to for the previous few a long time. These fashions will even observe the identical tiered naming conventions instead of the quantity values (the previous 3000 to 7000 giving strategy to Base, Plus, and Premium) that beforehand denoted the degrees of options and efficiency. As an example, a “straight” Dell Professional Max is not going to have as many options, or as excessive a efficiency ceiling, as a Dell Professional Max Plus.
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After all, all of the merchandise launched beneath these new household names could have up to date internals, notably new silicon choices from AMD, Intel, and Qualcomm. All three main PC chipmakers have new processors in retailer for the 12 months, targeted on boosting effectivity and AI efficiency, with Qualcomm primarily focusing on laptops.
The Dell Professional Rugged 14 was a 14-inch Latitude Rugged mannequin. (Credit score: Joseph Maldonado)
The Takeaway for Dell’s 2025
Given the more and more aggressive local weather within the PC market, Dell’s determination to simplify its product branding is comprehensible, particularly as Apple continues to problem the main x86-based chipmakers on efficiency with its M3- and M4-series chips. The necessity to scale back friction on the highway to a PC buy is stronger than ever.
To make sure, it will require returning prospects (to not point out frequent enterprise consumers) to double-check that they’re shopping for the Dell laptop computer or desktop they really need, versus what these PCs had been known as a 12 months in the past. And, sure, Dell was arguably among the many least egregious offenders when it got here to esoteric product names ( you, Acer and Asus).
Regardless of the product line, all Dell laptops will proceed to say simply “Dell” on the lid. (Credit score: Joseph Maldonado)
Nevertheless, for individuals who might know the Dell identify however not know Dell’s PCs intimately, or for youthful customers much less aware of the model, this rebranding ought to make the buying course of smoother and provides a greater up-front concept of the anticipated out-of-box expertise.
After all, Dell’s final aim is to develop its PC market share, and decreasing ambiguity is a nice manner to do this. Finally, nonetheless, success will rely on the standard of Dell’s new PC merchandise, no matter they’re known as. And that may solely bear out in totally examined evaluations. Keep tuned to PCMag for these all through the brand new 12 months.
Dell’s New Laptop Names Defined: Say Goodbye to XPS, Latitude, and All of the Relaxation
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About Joe Osborne
Deputy Managing Editor, {Hardware}
