Google has gained permission to promote its e-books and audiobooks on to clients by its iOS app, Google Play Books. Whereas iOS apps right this moment can supply entry to content material beforehand bought elsewhere, like e-books purchased through a web site, builders should request a selected exception to hyperlink their iOS app’s customers to the corporate’s personal web site to make purchases.

In line with a quick publish on Google’s blog, customers will now have the ability to click on on a brand new “Get e-book” button within the Google Play Books iOS app which can take them to the Google Play web site to finish their e-book or audiobook buy.

From there, customers will have the ability to see their lately opened e-book listings and full a purchase order utilizing their Google Account and saved fee data.

By processing the transaction by itself web site, Google can keep away from paying Apple a fee (typically 30%) on in-app purchases of digital content material.

As well as, the iOS app’s customers will have the ability to share their books with a household group from Google Play’s Household Library, whether or not the member of the family makes use of iOS, Android, or the online as their studying or listening system.

To permit for this transformation, it appears Google utilized for the exception known as the Exterior Hyperlink Account Entitlement, which was initially launched because of Apple’s settlement with a Japanese regulator, the Japan Truthful Commerce Fee (JFTC) in 2022.

The rule focuses on “reader apps” — that means these designed primarily to offer entry to some form of digital content material, like magazines, books, audio, music, or video. To make use of the entitlement, builders should request additional approval from Apple after which observe different guidelines about how the web site shows when their exterior hyperlink is clicked, how the hyperlink is formatted, the way it’s referenced within the app’s code, and extra.

It additionally specifies that customers must see a full-screen announcement warning them that they’re now not transacting with Apple after clicking the exterior hyperlink.

Netflix was among the many first to undertake the brand new rule in 2022 by making it doable to enroll in a subscription through its website.

Google didn’t clarify why it has solely now determined to supply direct purchases, however it might have been ready for the outcomes of the lawsuit between Fortnite maker Epic Video games and Apple.

That case finally found that Apple was not a monopolist, however confirmed that Apple must enable app builders to hyperlink to their very own web sites in the event that they selected. The Supreme Court declined to hear the appeal in January 2024, leaving the unique ruling from the decrease courts to face.