Netflix doesn’t plan to reveal subscriber counts anymore, however one in every of WSJ’s nameless sources mentioned that the streaming chief desires to have 410 million subscribers by 2030. That will require Netflix so as to add 108.4 million extra subscribers than it reported on the finish of 2024, or about 21.7 million per 12 months, and develop its world attain. In 2024, Netflix added 41.36 million subscribers, together with a file variety of new subscribers in This autumn 2024.
Netflix plans to launch its Q1 2025 earnings report on April 17.
$1 trillion membership hopeful
Ought to Netflix obtain its reported objectives, it could be the primary to affix the $1 trillion membership solely by streaming-related enterprise. The membership is presently populated mostly by tech brands, together with two corporations that personal Netflix rivals: Apple and Amazon.
Netflix is, by far, the most certainly streaming candidate to probably enter the profitable membership. It’s currently beating all different video-streaming suppliers, together with Amazon Prime Video and Disney+, when it comes to income and earnings. Some streaming companies, together with Apple TV+ and Peacock, nonetheless aren’t worthwhile but.
Netflix’s reported striving for a $1 trillion market cap exemplifies the meteoric rise of streaming since Netflix launched its streaming service in 2007. As linear TV retains shrinking, and streaming corporations proceed studying easy methods to mimic the adverts, stay TV, and content strategies of their predecessors, the door is open for streaming corporations to evolve into among the world’s most extremely valued media entities.
The potential for Netflix to have a trillion-dollar market cap additionally has notable implications for rivals Apple and Amazon, which each earned membership into the $1 trillion membership with out their streaming companies.
Whether or not Netflix will attain the objectives reported by WSJ isn’t assured, however will probably be attention-grabbing to look at how Netflix’s technique for reaching that lofty aim impacts subscribers. Additional, with streaming set to be extra central to the viewing of TV reveals, films, and stay occasions by 2030, efforts round issues like adverts, pricing, and content material libraries may influence media consumption as we head towards 2030.