The U.S. Division of Justice is proposing that Google promote two of its promoting merchandise to revive competitors within the advert tech house, in accordance with a new filing. The proposal comes after a decide discovered Google guilty of “willfully acquiring and maintaining monopoly power” in the digital ad space final month.

The DOJ’s submitting notes that Google ought to divest its advert trade product AdX, together with a “phased” sale of DoubleClick for Publishers, an advert server for web site publishers. The division additionally needs Google to keep away from working an advert trade for 10 years put up the sale of AdX.

The DOJ alleged Google had “ensured that publishers would lose important income if they didn’t use AdX.” It additionally accused the search big of making a monopoly by integrating AdX and DFP, forcing web sites to make use of Google’s writer product.

The proposal additionally directed Google to open up its advert shopping for instruments, together with AdWords, and have them work with all third-party advert tech merchandise “on non-discriminatory phrases with respect to bidding, matching, placement of adverts, or provision of knowledge, besides on the categorical instruction of an advertiser.”

“This complete set of cures—together with divestiture of Google’s unlawfully obtained monopolies and the merchandise that have been the principal devices of Google’s unlawful scheme—is critical to terminate Google’s monopolies, deny Google the fruits of its violations, reintroduce competitors into the advert trade and writer advert server markets, and guard towards reoccurrence sooner or later,” the submitting mentioned.

In response to those proposals, Google’s VP of regulatory affairs, Lee-Anne Mulholland, mentioned that the measures would hurt publishers and advertisers.

“The DOJ conceded Google’s proposed advert tech treatment absolutely addresses the Court docket’s resolution on legal responsibility. The DOJ’s extra proposals to drive a divestiture of our advert tech instruments go nicely past the Court docket’s findings, haven’t any foundation in legislation, and would hurt publishers and advertisers,” Mulholland mentioned in a press release.

Google proposed its own set of remedies in a separate submitting. These embrace making AdX real-time bids accessible to all third-party advert servers, and protecting Google’s actions underneath an impartial compliance observer for 3 years.

Google is combating antitrust stress from a number of instructions. Separate from the advert tech case, the U.S. additionally needs the corporate to sell its Chrome browser after a judge found the company to be a monopoly in the online search market.