Chinese language retailer Temu has shifted technique within the face of U.S. tariffs.

By way of government order, President Donald Trump has ended the so-called de minimis rule, which allowed items price $800 or much less to enter the nation with out tariffs. He’s additionally rising tariffs on Chinese language items by greater than 100%, forcing each Chinese language firms like Shein and American giants like Amazon to adjust plans and hike prices.

CNBC experiences that Temu was affected as properly, with U.S. customers seeing “import costs” between 130% and 150% added to their payments. Now, nevertheless, the corporate is no longer shipping goods directly from China to the USA. As an alternative, it solely shows listings for merchandise obtainable in U.S. warehouses, whereas items shipped from China are listed as out of inventory.

“Temu has been actively recruiting U.S. sellers to affix the platform,” a Temu spokesperson stated. “The transfer is designed to assist native retailers attain extra clients and develop their companies.”