Google’s AdSense promoting community began supporting advertisements inside customers’ chats with some third-party AI chatbots earlier this yr, Bloomberg reported.

The corporate is rolling out the function following checks with AI search startups iAsk and Liner, the report mentioned, citing nameless sources accustomed to the matter.

“AdSense for Search is out there for web sites that wish to present related advertisements of their conversational AI experiences,” Bloomberg cited a Google spokesperson as saying.

The search and promoting big is ostensibly searching for to capitalize on — and offset the potential menace of — the burgeoning pattern of customers more and more utilizing AI chatbots like OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity to go looking the net and reply frequent queries.

Google has invested closely in AI instruments and merchandise, with a slate of huge language fashions and frequent updates to its Gemini AI apps and fashions. The corporate late final yr began showing ads in AI Overviews, the AI-generated summaries it provides for sure Search queries.

Google didn’t instantly reply to a request for remark.