Netflix is constructing a brand new search expertise aimed toward bettering the invention expertise, and it’s going to make use of AI to do it, the corporate’s CEO Greg Peters mentioned throughout its first-quarter outcomes convention name.

Peters mentioned Netflix is engaged on “interactive search that’s primarily based on generative applied sciences” to assist individuals discover totally different titles.

Answering an analyst’s query, Peters mentioned the corporate’s hottest titles that dominate common dialog draw 1% of visitors, and due to this development, bettering discovery and advice is essential to the corporate.

“There may be extra room to enhance the invention and advice expertise, and subsequently present extra worth for members, and subsequently discover the largest audiences for our titles,” he mentioned.

Earlier this month, Bloomberg reported that Netflix has been testing OpenAI-powered search with choose prospects in Australia and New Zealand.

The corporate, which additionally began testing a new home page design on its TV app that introduced a brand new solution to show present titles and descriptions, plans to roll it out extensively later this 12 months.

“This [Homepage redesign] is one thing that we hadn’t made large structural modifications to in over a decade. We consider that it will considerably enhance Netflix’s discovery expertise. We’ve been sharpening and bettering that have primarily based on the enter we obtained from members who used it,” Peters famous.

The corporate mentioned first-quarter income rose 12.5% to $10.54 billion from a 12 months earlier.