Nintendo introduced on Friday that its live-action “The Legend of Zelda” film will premiere on March 26, 2027.

It’s slightly bizarre to announce this the day after a Nintendo Direct livestream, the place the gaming firm often unloads all of its latest information. However that was intentional. The corporate desires followers to obtain its new app, Nintendo At the moment! — sure, that exclamation is their very own doing — to be taught the most recent information.

Throughout Thursday’s Nintendo Direct occasion, Nintendo recreation director Shigeru Miyamoto closed out the presentation by asserting the Nintendo At the moment! information app. Those that swiftly downloaded it have been rewarded since Nintendo used this channel completely to announce the discharge date of its “Zelda” film.

The app goals to ship each day information about numerous Nintendo video games, and customers can customise the app to prioritize their favourite franchises.

Throughout the leisure trade, there are such a lot of new films and TV exhibits primarily based on current IP that this reminder concerning the “Zelda” film could fall flat.

For Nintendo, investing in current IP has confirmed a financially sound technique. Its “Tremendous Mario Bros.” film grossed $1.3 billion on the field workplace with a $100 million manufacturing funds, making it the 18th-highest grossing international launch of all time.

Whereas “Zelda” may not have fairly the identical common recognition as “Mario,” understand that the “Breath of the Wild” recreation offered greater than 34 million copies, greater than the Pokémon Gold, Silver, and Crystal video games.

As Nintendo prepares to unveil extra details about its extremely anticipated Nintendo Switch 2 system subsequent week, maybe we must always maintain a better eye on the Nintendo At the moment! app for early particulars.