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Traffic to 23andMe’s Website Soars as Users Race to Delete DNA Data

Did you delete your DNA data on 23andMe? You are not alone. The corporate’s web site has seen a surge in customers after it launched a bankruptcy proceeding meant to draw a purchaser.

Visits to 23andMe.com elevated by 526% from Sunday to Monday, based on Similarweb, which tracks web site visitors traits after 23andMe introduced its chapter. 23andMe.com acquired an estimated 1.5 million visits on Monday, a rise from 239,000 visits the day earlier than, or what’s nearer to a typical each day site visitors circulate.

“March 24 was the biggest site visitors spike 23andMe has seen in a minimum of the final two years,” a Similarweb spokesperson says. It was sufficient to briefly take down 23andMe’s website on Monday, according to The Wall Avenue Journal

23andme traffic data

(Credit score: Similarweb)

Similarweb attributes the site visitors spike to customers scrambling to delete their DNA knowledge over issues the data will fall into the fallacious palms. The corporate has over 15 million customers.

23andMe is attempting to reassure the general public that it will discover a accountable purchaser. “​​To represent a professional bid, potential patrons should, amongst different necessities, comply with adjust to 23andMe’s client privateness coverage and all relevant legal guidelines with respect to the therapy of buyer knowledge,” the corporate mentioned on Wednesday after securing the court’s permission to start the sale course of. 

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Nonetheless, a minimum of three US attorneys normal have issued client alerts, warning customers in regards to the privateness dangers of the looming sale. Present clients can nonetheless delete their knowledge by going to their account settings. But when they face hassle doing so, New York’s legal professional normal is encouraging native residents to contact her workplace and file a grievance. 

23andMe didn’t instantly reply to a request for remark.

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About Michael Kan

Senior Reporter

Michael Kan

I have been working as a journalist for over 15 years—I bought my begin as a colleges and cities reporter in Kansas Metropolis and joined PCMag in 2017.


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Traffic to 23andMe’s Website Soars as Users Race to Delete DNA Data

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