The Lumon Terminal Professional — the pc utilized in Apple TV’s hit sequence “Severance” — has appeared on Apple’s retail web site. When buying Apple.com, you’ll see the brand new machine, adorned with a crimson “New” label, whenever you click on to view the accessible Mac computer systems Apple has on the market from the top-level navigation.

However sorry, “Severance” followers: The Lumon terminal pc isn’t truly on the market.

As an alternative, its look on the retail web site serves as an commercial for Apple’s streaming service, Apple TV+, which is accessible as a free three-month trial with any buy of a Mac pc. The streaming providing is part of Apple’s rising providers enterprise, which grew by 4% in the most recent quarter to reach $26.34 billion, serving to push Apple’s gross margin to the very best on document.

Given its popular culture enchantment, the Cupertino-based tech big has been closely advertising “Severance,” now Apple’s most-watched TV series ever, with a number of official tie-ins, including free e-books on Apple Books, a “Severance” podcast with Ben Stiller and Adam Scott, a LinkedIn profile for Lumon Industries (the fictional firm within the present), a “Severance”-themed playlist, an NYC pop-up, and extra.

On Wednesday, the corporate additionally showcased how one of the show’s editors, Geoffrey Richman, makes use of an iMac, Mac mini, and MacBook Professional to work on the sequence, whether or not on location, at dwelling, or on the go.

Alongside the Lumon Terminal Professional itemizing, there’s a link to a short film providing a behind-the-scenes have a look at his modifying course of.