“X conceded that relying on what content material a consumer follows and the way lengthy they’ve had their account, they could see commercials positioned subsequent to extremist content material,” MMFA alleged.
As MMFA sees it, Musk is attempting responsible the group for advert losses spurred by his personal selections after taking on the platform—like reducing content material moderation groups, de-amplifying hateful content material as an alternative of eradicating it, and bringing again banned customers. By the lawsuits, Musk allegedly desires to make MMFA pay “a whole bunch of tens of millions of {dollars} in misplaced promoting income” just because its report did not define “what accounts Media Issues adopted or how regularly it refreshed its display,” MMFA argued, beforehand likening this to suing MMFA for scrolling on X.
MMFA has already spent tens of millions to defend towards X’s a number of lawsuits, their submitting stated, whereas persistently contesting X’s chosen venues. If X loses the struggle in California, the platform would probably owe damages from improperly submitting litigation exterior the venue agreed upon in its TOS.
“This proliferation of claims over a single course of conduct, in a number of jurisdictions, is abusive,” MMFA’s grievance stated, noting that the group has a listening to in Singapore subsequent month and one other in Dublin in Might. And it “does greater than merely drive up prices: It implies that Media Issues can not focus its time and assets to mounting the absolute best protection in a single discussion board and should as an alternative struggle again piecemeal,” which allegedly prejudices MMFA’s “potential to most successfully defend itself.”
“Media Issues mustn’t need to defend towards makes an attempt by X to hale Media Issues into court docket in international jurisdictions when the events already agreed on the suitable discussion board for any dispute associated to X’s providers,” MMFA’s grievance stated. “That’s—this Courtroom.”
X nonetheless recovering from advert boycott
Though X CEO Linda Yaccarino began 2025 by signaling the X advert boycott was over, Ars discovered that external data did not support that conclusion. Extra lately, Enterprise Insider cited impartial information sources final month who equally concluded that whereas X’s advertiser pool gave the impression to be rising, its advert income was nonetheless “far” from the place Twitter was previous to Musk’s takeover.