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Explore the online world of Apple TV’s ‘Severance’

Apple has been steadily working to develop the world of the Apple TV+ series “Severance,” by on-line supplies, e-books, podcasts, and different content material – and so have its followers. Benefiting from its platform energy, the Cupertino tech large has been capable of simply distribute supplemental materials that provides to the present’s storytelling talents, providing viewers extra clues concerning the mysterious employer on the coronary heart of the sequence, Lumon Industries, and different characters. 

And for followers of the manufacturing itself, a companion podcast with creator Ben Stiller and star Adam Scott delves into the nuts and bolts of how scenes had been filmed and different behind-the-scenes content material. 

Presently the most popular Apple TV+ series ever, “Severance” has gained consideration and awards for its cinematic methods, path, manufacturing design, and extra, however can be resonating with viewers as a result of it displays a sure discontent with American society.

With its borderline absurdist takes on subjects just like the perils of capitalism, the lengths folks will go to attain work-life steadiness, company oppression, classism, and the evils of know-how, “Severance” is reaching a broader group than those that usually watch sci-fi. 

The advertising and marketing across the “puzzle box-style” TV sequence, the place on-line content material turns into part of the present itself, is one thing that brings to thoughts the work that was finished in earlier years across the cult basic, “Misplaced,” the place web site tie-ins provided additional clues concerning the present’s mysteries, just like the Dharma Initiative.  

Not like “Misplaced,” nevertheless, “Severance’s” creators have promised that they know the place the sequence goes and the way it will finish – which makes it extra enjoyable to go down the rabbit gap chasing on-line clues. 

Beneath are a few of the supplemental supplies that develop “Severance’s” universe and provide hints at what’s to come back. 

Official Companions

  • Severance: The Lexington Letter,” revealed by Apple Books. This companion story and tell-all is informed from the attitude of a severed Lumon Industries worker Margaret “Peg” Kincaid, who discovers a few of the darkish truths about her employer.
ScreenshotPicture Credit:Apple Books
  • Included on this download can be the Macrodate Refiner’s Orientation Booklet for newly-severed workers, which includes a Lumon model of Microsoft’s Clippy — besides he’s an anthropomorphized severance chip, not a paperclip.
ScreenshotPicture Credit:Apple Books
  • The You You Are,” revealed by Apple Books. Within the sequence, this ebook is penned by “Severance” character Dr. Ricken Lazlo Hale, PhD, and finally ends up enjoying a task within the severed workers’ awakening. The companion ebook, which is offered as each an e-book and a narrated audiobook, provides the primary 8 chapters of Ricken’s oeuvre dedicated to self-discovery and weird anecdotes. 
ScreenshotPicture Credit:Apple Books
  • The Severance Podcast with Ben Stiller & Adam Scott. Produced by Audacy, the creator’s official podcast recaps and divulges behind-the-scenes particulars alongside actor interviews. 
  • Lumon Industires’ LinkedIn profile. Researching your subsequent job on LinkedIn and you might come across the Lumon Industries enterprise profile, which introduces followers to founder Kier Eagan’s ideas, together with his 9 core rules of Imaginative and prescient, Verve, Wit, Cheer, Humility, Benevolence, Nimbleness, Probity, and Wiles. The web page typically posts try-hard odes to company success and self-improvement alongside its makes an attempt to recruit new employees to hitch Lumon, headquartered within the fictional city of Kier. The sinister undertones of its content material aren’t all that completely different from a few of the company communicate that surrounds it on LinkedIn, oddly. 
ScreenshotPicture Credit:Lumon Industries on LinkedIn (Apple)
  • Catch up with “Severance” creator Dan Erickson in his Reddit AMA. It’s just a few years outdated, however nonetheless price a learn for any followers in search of “official” –  if restricted – solutions to their questions. (For instance, Erickson dismissed the “it’s all a simulation idea” by responding, “Sure, the workplace is actual. It exists bodily and every part we see there may be truly taking place.”)
  • Roku’s Free Fan Experience. The streaming media participant and TV maker partnered with Apple TV+ to supply “Severance” followers a free Season 2 preview that included character intros for Mark S., Helly R., and others, plus different behind-the-scenes content material, together with an unique forged interview. (Because the premiere has now handed, you’ll be able to entry the fan expertise through Roku Search as a substitute of the House Display screen menu.)
Picture Credit:Roku
  • Lumon Industries on TikTok. This TikTok account hosts the video content material produced by Lumon (aka Apple’s advertising and marketing staff), however seems to be independently run. On the web page, you’ll discover the retro-looking video footage of the city known as Kier and extra excerpts from Lumon’s Administration Program (“LUMP”) – like what to do when low morale plagues your staff. For instance, it recommends you purge all distractions so workers can deal with their “essential and mysterious” work.
  • There are additionally social media accounts for Lumon Industries on X, Instagram, Threads, and YouTube, however these are additionally not verified or run by Apple.
  • Reddit customers can delve into “Severance” theories and share concepts in communities like r/SeveranceAppleTVPlus, r/SeveranceTVshow, r/WelcometoLumon, or can share shitposts in r/okbuddyseverance
  • Tumblr customers can be a part of the web Tumblr Community dedicated to “Severance,” the place you will discover followers’ weblog posts and fan-made artwork.
  • Because it’s a “actual” ebook, you’ll be able to depart “The You You Are” tome a Goodreads review. One chosen overview reads: “Bullies are nothing however bull and lies. I’m trying ahead to studying the ebook in its entirety, however each time I order a replica, it will get stolen off my entrance steps. So irritating.”

Fan-Made Enjoyable

Picture Credit:Daniel Shiffman (opens in a new window)
  • Lumon Industries website. Designed by programmer Daniel Shiffman and several other of his YouTube series viewers, this fan-made web site permits you to fake to be an MDR worker, refining the numbers – scary and in any other case – by binning them into containers on the backside of the display. Whereas the fan model doesn’t look fairly just like the software program seen on TV – the bins aren’t labeled with the assorted “tempers” as on the present, as an example – there’s a little Easter Egg referencing the display pulled from Season 2, Episode 1 on the web site.  
  • Additionally from Shiffman, the You You Are bot on Bluesky and X auto-posts excerpts from Dr. Ricken Hale’s ebook, like: “A society adrift dines on illusions, however the famished thoughts feasts upon profundity hidden inside actuality’s kaleidoscope.” Shiffman additionally put the bot’s source code on GitHub.
  • Severance Wiki. This fan-made wiki dedicated to all issues “Severance,” permits you to analysis characters, music, places, episodes, occasions, theories, and extra, multi function vacation spot. (There are additionally wikis out there on Fandom and wikiwand.)
  • A fan-made Lumon workplace is offered for the Sims 4 game
Picture Credit:Sim_Souza (opens in a new window)

Severance” Season 2 is on Apple TV+, which lately arrived on Android mobile devices too. Season 2 started airing on Jan. 17, 2025, and can embody 10 episodes, ending on March 21, 2025.

Do you could have a favourite Severance fan-made expertise? Let me know: sarahp@techcrunch.com.

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Explore the online world of Apple TV’s ‘Severance’

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