Shopify took down Kanye West’s on-line retailer after the musician offered T-shirts with the swastika image.

West, who additionally goes by Ye, marketed his on-line retailer in a Tremendous Bowl business on Sunday, directing viewers to his web site, the place the one merchandise listed was the swastika T-shirt.

Although Shopify eliminated a coverage banning sellers from internet hosting “hateful content” final 12 months, the e-commerce large eliminated Ye’s retailer on Tuesday, days after the Tremendous Bowl advert appeared. Shopify reportedly shuttered the storefront due to the potential for fraud, and never as a result of it was promoting a Nazi T-shirt, in accordance with an internal memo seen by The Logic, a Canadian tech publication.

“All retailers are chargeable for following the principles of our platform. This service provider didn’t interact in genuine commerce practices and violated our phrases so we eliminated them from Shopify,” the corporate instructed TechCrunch in a press release.

Throughout the previous week, Ye made several antisemitic posts on X, proudly proclaiming that he’s a Nazi and doesn’t “like or belief any Jewish particular person.” He praised Adolf Hitler, then wrote, “I admire Elon for permitting me to vent” earlier than his account was deleted.

TechCrunch requested X if Ye deleted the account himself or if it was deleted by the platform; X didn’t remark.

Nevertheless, X has set the precedent that Holocaust denial, reward of Hitler, and help of Nazis are allowed on the platform. TechCrunch discovered an instance of an X creator with 200,000 followers who makes use of Shopify to promote merchandise glorifying the Auschwitz dying camps and espousing Holocaust denialism.

Whereas Shopify eliminated Ye’s swastika merch, the opposite antisemitic store stays on the platform; Shopify didn’t return TechCrunch’s request for touch upon why that store has been allowed to stay.

Extra reporting from Maxwell Zeff.